creating your CSR project

 

The process of creating your project or programme is one we are passionate about getting right. Too much CSR is done on a tactical basis - piecemeal projects that tend to be done as a reaction to certain risk management issues.

At Corporate Potential, we believe that your CSR activites should be an investment in the future of your company and the community. Therefore we spend plenty of time understanding exactly what will make it a success - what the goals are; what the underlying business drivers are that this will support; how it needs to be done for best effect and greatest return on investment.

We will support you in exploring how this will reflect your business values, Employer Brand, brand name and so on.

This strategic, foundational work is vital in getting business support and sponsorship for the programme - without which the success and sustainability of the programme will be in serious doubt. It also helps with the process of measurement of success. As Gordon Brown says:

"Now we need to move towards a challenging measure of corporate responsibility, where we judge results not just by the input but by its outcomes; the difference we make to the world in which we live, and the contribution we make to poverty reduction."

Then the project can be designed with all of this and your budget in mind.

 

 

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